A guided process, from first
conversation to final image

Every portrait enquiry begins with understanding the brief. This means discussing the intended image use — whether professional, personal, business, or creative — along with preferences for style, setting, number of people, and timeline.

Clients are welcome to share references, Pinterest boards, mood images, Instagram pages, or written notes describing the look, feel, and purpose they have in mind. There are no fixed starting assumptions — the session is built around what the images actually need to do.

Once the brief is understood, session style is planned to support the intended use and feel. This includes discussing backgrounds, colour tones, wardrobe considerations, posing direction preferences, and any specific requirements.

Planning helps ensure the session day is efficient, calm, and focused. Whether the session is for polished headshots, an editorial portrait, a personal branding image set, or a family portrait — the preparation stage shapes the session approach before anything is photographed.

During the session, direction is provided throughout — helping with posing, expression, angles, and positioning. Sessions are designed to feel calm, relaxed, and reassuring rather than rushed or impersonal.

Many people feel uncertain in front of a camera. Direction is offered naturally and conversationally to help bring out confident, genuine, and expressive results. The approach is adapted to each person, couple, family, or group involved in the session.

The portrait session is conducted in accordance with the agreed plan, brief, and requirements. Session scope — including duration, number of setups, locations used, and specific shots required — is confirmed per booking.

Session availability, duration, and location are all subject to individual agreement. The session aims to produce a range of strong portrait images aligned with the agreed brief and intended use.

After the session, images are carefully reviewed and a selection is made based on the agreed brief. Colour finishing, light retouching, and image preparation are applied to agreed standards.

Retouching preferences, colour style, and finishing approach are discussed as part of the booking process. Possible outputs may include web-ready images, high-resolution files, social-format crops, and print-ready exports — confirmed per booking based on intended use.

Final images are delivered in the formats confirmed per booking. Delivery method, file types, resolution, image quantity, and usage rights are all agreed individually before the session.

Image usage, licensing, and delivery timelines are confirmed as part of the booking terms. HerLens Frame Ltd provides images for personal, professional, social, website, or business use as agreed. Enquiries for specific formats or usage requirements are welcome.