Privacy Policy

1. Who We Are

This website is operated by HerLens Frame Ltd, a private limited company registered in England and Wales.

Company name: HerLens Frame Ltd
Company number: 17256475
Registered office: 5 Ascot Road, Leicester, England, LE4 5DA
Email: [email protected]

HerLens Frame Ltd is the data controller for personal information collected through this website. For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, the company is responsible for how personal data is handled.

2. Information We May Collect

We may collect personal information when you:

• Submit a booking enquiry via the enquiry form on this website
• Submit a general contact or message via the contact form
• Send an email enquiry directly to our email address
• Use or browse this website

Information you may voluntarily submit

When submitting a booking enquiry or contact message, you may provide:

• Your name
• Your email address
• Your phone number (optional)
• Session type preferences and requirements
• Intended image use and project information
• Preferred location, timeline, and style references
• Additional notes or brief information you choose to share

Technical information

When you visit this website, certain technical information may be collected automatically by web hosting infrastructure, including IP address, browser type, pages visited, and referral source. This information is used for technical and security purposes only.

3. How We Use Your Information

Information you voluntarily submit via the booking enquiry form, contact form, or email may be used to:

• Review and respond to portrait session enquiries
• Discuss session requirements, availability, and suitability
• Communicate about booking terms, session details, and agreed requirements
• Manage the enquiry and booking process
• Comply with legal obligations where required

We will not use your personal information for unsolicited marketing without your explicit consent.

4. Legal Basis for Processing

We process personal information on the following lawful bases under UK GDPR:

• Legitimate interests: to respond to enquiries and manage bookings related to our portrait photography services.
• Consent: where you have provided explicit consent via the form consent checkbox.
• Contract: where processing is necessary to perform or prepare a booking agreement.
• Legal obligation: where required by law.

5. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or to comply with legal obligations. Enquiry information is generally retained for a limited period unless a session booking is agreed, in which case retention may be extended to meet operational and legal requirements.

6. Sharing Your Information

We do not sell personal information to third parties. We may share personal information with trusted third parties only where necessary to operate our services — for example, email service providers, form processing tools, or cloud storage — and only where appropriate data processing agreements are in place.

Personal data may be disclosed where required by law, regulation, or court order.

7. Cookies

This website may use essential cookies to function correctly. Please see our Cookie Policy for full details of cookies used and how to manage your preferences.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• The right to be informed about how your data is used
• The right of access to personal data we hold about you
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten") in certain circumstances
• The right to restrict processing in certain circumstances
• The right to data portability in certain circumstances
• The right to object to processing based on legitimate interests
• Rights related to automated decision-making and profiling

To exercise any of these rights, please contact us at [email protected]. We will respond within the legally required timeframe.

9. Data Security

We take reasonable steps to protect personal information from unauthorised access, loss, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security of information submitted via online forms or email.

10. External Links

This website may contain links to external websites. We are not responsible for the privacy practices or content of external sites. We recommend reviewing the privacy policies of any external websites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available at herlensframe.co.uk/privacy-policy/. Significant changes will be noted where reasonably practicable.

12. Complaints

If you have concerns about how we handle your personal data, please contact us in the first instance at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

13. Contact

For privacy-related enquiries, contact HerLens Frame Ltd at:
Email: [email protected]
Registered office: 5 Ascot Road, Leicester, England, LE4 5DA